Is The Moto X More Innovative Than The New iPhone? Researchers Think So.
The new Moto X phone; image via Motorola
The dictionary defines “innovative” as something that features new methods, is advanced, and original. That being said, how much more original is the new Moto X smartphone than the iPhone 5C and 5S? Much more, according to analysts at ABI Research, who published the results of their teardown of the Moto X today.
They argue that the phone created by GoogleGOOG+1.06%-owned Motorola Mobility trumps AppleAAPL+0.36% in power efficiency and that all important Apple trademark, design.
The display the “draws 68mA at low output levels and only 92mA at high output levels, making it a new standard for high output level current drain,” says ABI’s engineering researcher Jim Mielke, while the iPhone 5S draws 80mA and 220mA. That’s around two-and-a-half times as much as the Moto X, with 20% fewer pixels.The analysts point to the Moto X’s always-on voice commands, its curved form factor and a “much underrated display.” Both the display and the always-on voice commands boast feats in power efficiency.
The new iPhones appear to have iterated to help expand to newer market segments, changing their casing to gold and silver, going cheaper with plastic housing and including a dual-core 64-bit ARM processor. Perhaps the most compelling change was the addition of a finger-print ID scanner, but ABI points out that the technology was first introduced by Motorola several years ago on its ATRIX HD 4G.
Motorola’s CEO told me in August that the new phone was essentially bringing his company back to its root in hardware innovation. “Google is the first to commercialize the self-driving car,” Dennis Woodside said. “This is the first self-driving phone.”
Motorola also made it possible to order the Moto X in up to 18 different colors and various back-textures through a “Moto Maker” website, which creates the impression of designing your own phone bespoke.
“The combination of solid engineering, creative features, and timely introduction of those features was Apple’s trademark,” ABI argues, “but it has faded in this category over the last two years.” Ouch.